It still pains me to write all of this on this open format. The thought of new agents reading this and adopting my way of thinking is bothersome. I’ve sat at this desk for 23 years to find this level of intelligence, and yet someone else might have just received their license last year and now I’ll deliver to them the information that they didn’t even know they needed. Regardless, there’s nothing I can do about it, so I’ll write it anyway. Without further ado, your 2019 YTD Lakefront Market Review.
The market is active, we know this. It’s hot, you know it. I know it. The new agent knows it, maybe too well. There’s very little pause here, and if we agree that the single greatest driver of our lakefront market is the stock market, well, the S&P just closed at record highs. Because of this, it’s no surprise our market is active. But just how active? Is it healthy? Are sellers reasonable and buyers motivated? Well, the answer to the last volley of questions is a resounding no. Some buyers are motivated. Some sellers are reasonable. Most sellers are not, and most buyers are not. This is the paradox of 2019. The market? It’s hot. The market participants? They’re all different. Lake Geneva, where I’ll cobble together the market to create some data, but where each weekend and each transaction is nothing more than anecdote.
YTD the market has closed eight lakefront homes, nine if you count the South Shore Club, which counts in market context but not for the representative data that we’ll review shortly. 2018 had experienced 11 closings by this date, which doesn’t mean our activity is less than last year, it just means that we had a bit more inventory and more carry over in contracts from the late fall of 2017 that closed in 2018. The highest price sale for 2019 is my sale on North Lake Shore Drive in Fontana, for $6.95MM. The high sale for last year YTD was Hillcroft, which closed north of $11MM. The lowest priced sale this year was on Walworth Avenue, at $1.25MM. The low sale for YTD 2018 was $1.126MM, also on Walworth Avenue. Walworth Avenue, do you sense a trend? I do.
We ended 2018 with averages of $27,684 for Price Per Front Foot, $625 for Price Per Square Foot, and $58.09 for Price Per Square Foot of Land Mass. Those averages, by the way, are seldom used (outside of the popular Price Per Front Foot), largely because they narrow down value ranges in a way that don’t apply to each transaction. A property might be sheer perfection, but the house might be lame. The house might be intensely beautiful, but on a small lot. The market is full of different makes and models, and when someone tries to point to value based solely on these metrics, they’re proving their ignorance. But these metrics do matter, and they do help take the temperature of the market.
Something that I’ve noticed of late is an immense level of would-be seller confidence. These are the sellers that are contemplating a listing. Prices are high, but seller’s prices are higher. This is where these blended averages can help. Consider the current cycle bottom was in 2011. That year, we averaged $20,241 Per Front Foot. 2018 proved the average was nearly 37% higher, which is impressive and at the same time misleading. Still, let’s presume that prices have risen 37% on average since 2011. If you’re a seller using that to justify a sky high price in 2019, are you willing to admit just how low your valuation was in 2011?
The YTD 2019 numbers are as follows. The PPF for 2019 is at $34,301. Price Per Square Foot is $750. The Price Per Square Foot of Land Mass is $62.63. Those numbers are great, but they’re so misleading I almost decided against printing them. Does this mean that lakefront prices are up another 20% from last year? Some people might like you to believe that, but the answer is no. The market is stable from last year, it hasn’t accelerated more than a few points. The accumulated value differences are due to an abundance of $2-3MM sales and a lack of $4-6MM sales that might temper some of those numbers. I fear that the current figures are going to give sellers a false sense of confidence as they look for pricing clues for their summertime offering.
That said, the market is humming along nicely. It’s functioning just as it should. We should appreciate it. I don’t see inventory building too much in the coming weeks, and I do think that value still exists in spite of some current asks. Expect to see deals pick up once our weather improves. It’s an old excuse, but it’s a valid one. 68 degree weekends with abundant rain have a tendency to dampen the spirits of those looking to park a significant amount of money on our shores. But we know what we have here, and we know how life changing a vacation home here can be. We also know that the showers have made our hydrangeas very happy, which will make for a terrific July show.