In case you’re not around Lake Geneva at the moment and would like to peruse the new issue…
Well, here we are. On the cusp. Don’t forget, this isn’t it. This is the cusp. This isn’t summer. This is a dress rehearsal. This is the weekend where you do the things that you need to do in order to be ready for summer. Remember that.
But this isn’t a weekend for remembering that, it’s a weekend for remembering those who paid the price so that we could worry more about the weather than anything else. Will it rain this weekend? Probably. Does it really matter? Not really. Don’t forget those two things- it’s a dress rehearsal for summer and it’s really a time to pay respects to those who made our lives so very, unbelievably, easy.
It’s also the weekend where you’ll find the new issue of Summer Homes For City People. Pick up a copy or three. Put them in your guest bedrooms. Read them. Discover the errors that escaped my proofreading. There will be plenty of them, I’m sure of it. I hope you enjoy the new issue, and I hope you’ll patronize the intelligent businesses that saw fit to advertise in the issue.
For now, take a breath. We’re on the other side of that miserable, petulant winter, and we deserve whatever good things are coming our way. This weekend, it’ll be fun. Enjoy it. And hopefully I’ll see you at the lake.
To all of the soft people who complain about winter and whine about spring, you’ve made it. I mean, I’ve made it to, to this place, to this time, to this summer. But it’s really about you, the soft-weather-whiner. It’s 80 something and the leaves are green and the shrubs are flowering and the lake is as deep and clear as you remembered it. If you cannot be happy now, will you ever be? Are you not entertained?
This weekend, I wish you a most pleasant time at the lake. This is the weekend to immerse yourself in this scene, in this place, in this thing that we have that’s so very hard to describe. The key to a long summer is to get a head start, to squeeze a few extra weekends early and a few extra weekends late. No matter what happens from here on out, we already have this weekend. Sure, it might rain. Sure, it might get cloudy for a bit. But on balance it’s nice out, and for that, we can all be thankful.
You’ll start seeing my new issue of Summer Homes For City People around town this weekend, and I do hope you enjoy it. I know I don’t really enjoy creating it, mostly because I’m overwhelmed with anxiety when I think about what I might have missed, or what errors slipped past multiple proof-readers. If I make an error on this blog, which I tend to do, it’s not really a big deal. It’s just a bunch of words thrown onto a screen. But in print, it feels so much more important. The magazine is out, with design help from Flair Studio and a new cover by Neal Aspinall. You’ll find it around the lake wherever cool things are found.
This Memorial Day Weekend, be sure to apply sunscreen. Boat safely. But above all be thankful for the sacrifices made by others so that we can argue over the petty. Today, I’m worried about some deals and about some smudges on a few of my magazine covers. I’m not worried about invading forces from the north, or artillery fire landing near by home. I’m just worried about silly things. It’s the superfluous things for which men sweat (Seneca), but we’re only able to do so because the truly brave have made that possible. My thanks to the veterans, to the active military, to everyone who has given more than I’ll ever be asked to give.
Now, let’s strike the grills and gas the boat. There’s summer to be had.
And away. We. Go. That’s best if read in the Joker’s voice, right before he ignites a bomb that has the power to destroy one thousand Gothams. But alas, we are not igniting a bomb, though we are ready for this slow burning fuse to hurry up and give us a show. It’s Memorial Day Weekend, and with this weekend we commence the first summer of the rest of our lives. What a summer it might be. It could be. It should be, probably. The issue today is that last summer was just so nice. Last Memorial Day weekend was delightful, full summer, instantly. This summer looks to be off to a rockier start, or at least a wetter one. Still, after some driving, it’s time to live it up like it’s the weekend.
I’ve written it before, but it should be mentioned again. This weekend is not a summer weekend. No matter how badly we wish it were, it isn’t. It’s a spring weekend. It’s May, for crying out loud. If the weather waxes summer, terrific. But if it doesn’t, let’s not get all bent out of shape. I can envision the text messages now… “What a crappy weekend”. “Are you building your ark?” Etc and etc. Yes, the weather might let us down this weekend, but that’s okay. This is just a dress rehearsal for summer. It’s the last full pads practice before we take the field. This isn’t the big show, it’s just the dry run. Or wet run, depending.
What does matter this weekend is the intent of the weekend. Yes, we’ll light our grills. Yes, some will go swimming. Yes, I’ll have my Superjet in the water. But this is about remembering those who died in awful places so that we can live here, in this place, where our biggest concern is whether or not it’ll rain on our cookout. What an embarrassing bunch of people we are. My kids can’t swim in the pool this weekend, so everything is ruined! No it isn’t. We’re alive. We’re free. We’re living in this place. We aren’t just existing. We’re living.
And so this weekend here’s what you should do. Pick up my 2017 Summer Homes For City People magazine. It’s out on newsstands now, and it’s not the worst thing I’ve ever done. I don’t think it’s the best, either, but that’s just between us. At least I didn’t put the wrong date on the spine like I did last year. Please grab the magazine and bring it home with you and leave it on the doorstep of your wealthy neighbor who doesn’t understand that weekends are not for the 6000 zip codes. Please do that, I’ll be thankful and my kids will, too. Now that we’ve discussed the things you can do for me, here’s what we can do to show our respects to those who made all of this possible.
There are parades everywhere this weekend, but since you’re reading this on this site we’re going to skip all of the things happening in towns that don’t matter. There are parades on Monday in Lake Geneva, Williams Bay, and Fontana. Men will march. Women, too. Kids, sure. The Lake Geneva parade is downtown at 10 am, the Williams Bay and Fontana parades are in their respective downtowns at 10:30 am. I recognize you cannot attend each parade, but try to attend the one closest to your lake house. If you try, I’ll try. It’s so easy to get caught up in the superficial worries of this weekend. Is the lawn fertilized? Are the annuals planted? Is the mulch done? Why isn’t the irrigation watering in the far west bed?! Who cares. Some famous philosopher once said, “It’s the superfluous things for which men sweat”. Let’s stop sweating and give a salute, and then we can go back to sweating.
Here’s to a most enjoyable Lake Geneva Memorial Day Weekend. And remember, if it rains don’t be sad. It’s not really summer, anyway.
January bothers me. It’s a month of clean starts, of new pledges and attempted changes. It’s a month where things seem possible, sure. But it’s also a month where the pressure to perform is the greatest. If the year recently ended was a bad year, January is a terrific thing. We can wipe the slate clean, start over, act like this year will be different, better, clean. But if the year recently ended was a great year, January just feels like anxiety. It feels like a month where things must start fresh, even though we don’t want them to. January is a busy month for me, and as I plot and plan I have another problem that starts in January. January is magazine month.
Summer Homes For City People should be credited with at least one award. The award should be titled “The Magazine That Made The Other Lake Geneva Magazines Try Harder”. The trophy is large, to fit all the text. In 2010, the world of Lake Geneva real estate magazines was one where the magazine was printed with thumbnail sized images of each home that the company had for sale. Headers like “Lakefront” and “Vacant Land” jazzed up the content. The magazines were boring. Then Summer Homes For City People was printed and everyone else decided that content was more important. Other Magazines, you’re welcome.
But this magazine thing isn’t easy, and I don’t enjoy it. It’s a grind, a chore, a labor of love, sure, but mostly of dread. I dread the inevitable errors that will make it through multiple proofs and into print. Did you notice the binding of the last issue? I did. It said SUMMER 2015. Strange, because that’s what the SUMMER 2015 issue said, too, except this was on the SUMMER 2016 issue. I printed the address of a large lakefront listing wrong. I printed the address wrong. I must have read the address more than 100 times before print, but I only noticed the error once there were 15,000 copies of that error in the spare room at my office. The magazine is difficult, but important.
It’s important because it showcases the best of Lake Geneva. I sell ads to make the money work, but the ads aren’t open to just anyone. In fact, every year I turn down would be advertisers because their product or service doesn’t align with lakefront market. The magazine features some of the finest properties to ever come to market here, and I’m proud of that. And yes, each year the magazine features some nonsensical writings of mine that many readers say are “too wordy”. Too wordy, indeed.
But this year will be different and better but also the same. That’s why I need inventory, and I need it soon. If you’re a lakefront owner and you’re thinking of selling this year, please let me know. I want to work for you. I want to showcase your lakefront home. I want to write nice things about it and make you proud to own it, and then secretly sad when I sell it. I want to work for you, and if you want your home in the 2017 issue of Summer Homes For City People, we really need to start talking about this soon. The magazine is underway, and I don’t want to run out of room before I gush all over your property.
If you’re a business owner with a high end product or service, perhaps a magazine ad should be discussed. Chicago companies with high end products would do well to contact me, as there’s no better way to put that product in front of the affluent Lake Geneva set than through a simple ad in my publication. If you operate a bowling alley in Niles, please don’t ask me to place an ad. But if you own a high end something-or-other in a similar market, I’m all ears. For now, please excuse me, as I have some ads to sell.
Above, the magazine cover by Neal Aspinall from the 2016 issue.
I’ve decided to change the major theme of my magazine. Instead of Summer Homes For City People being a Lake Geneva lifestyle magazine that features writing from yours truly and the finest real estate that this vacation home market has to offer, I’m going to make it more of a game. You see, no matter how hard I try, I make mistakes in the magazine. A period should be followed by a space, I know this, but sometimes in the magazine the errors of cut and paste leave things cramped, like this.And sometimes when a phrase is italicized, the first letter of the following sentence, the letter that isn’t italicized, is. This is terrible, but it happens. Sometimes, the errors are less subtle, sometimes, you miss one digit of a four digit address for one of your favorite listings. Sure, a buyer will find their way to the location and see the sign, but that’s not the point.
Did you know that it’s the year 2016? I know it, too, but there’s one spot in the new issue that would rather you believe it’s 2015. This is the game, find the glaring error and win! What you’ll win I can’t say just yet, because I’ve just now thought of the game, but you’ll definitely win something. This way, when the 2017 magazine is printed, it’ll be exciting, because when you mail in your error submission with a SASE you stand the chance to win something seriously important. In this, the magazine errors won’t look so silly, they’ll just be part of the game, and the game will make the magazine even more important and even more special and then people will say WOW!, this magazine is not only tolerable to read but the game the author created is a hoot. This is what they’ll say.
For now, the magazine is out, and it’s decent. It’s not my best effort I fear, but I’m just one man and sometimes I should have more help. I was delivering magazines on Saturday morning, and then again on Sunday morning, when I noticed that Lake Geneva is in mid-summer form already. It’s May, not even the last of it, and we’re already acting like it’s July. This is important, because a Midwestern summer needs to be stretched to one side or the other, ideally both, otherwise we’re left feeling cheated when the cold October winds blow. If we can get some of May, which we’ve had, and we can get some of October, which we’ve had in prior years, then the summer feels long and it feels important because it is both. Summer in May is a nice phenomenon, which leads us to Dennis Miller’s line on global warming: One man’s global warming is another mans, Hey, it’s nice out!
The market is performing exceptionally well, perhaps as a result of the weather or as a result of interest rates or just as a result of intelligence. The entry level market is on fire, with $250-$550k type homes in Country Club Estates selling with ease. New inventory, aged inventory, it doesn’t seem to matter, it’s selling. The lakefront remains busy, and a new deal on the lakefront at the tippy top of Cedar Point proves buyers don’t mind stairs if they have a view, especially when the price point is in the mid ones. There are other deals, and one that I’ve neglected to mention over recent weeks is a contract on the spec home being built in the Elgin Club. That’s a small lot spec home, but it’s selling for a very nice number, rumored to be in the mid $2s. New homes always sell well when they’re of the right style (paint your trim white, please).
I superjetted yesterday, and I really would like it if you’d wave at me when I’m jetting. I’m the only guy with the black Superjet who wears a hat and sunglasses when I jet. I do that because I don’t like my hair blowing in the wind, because I have so much of it and it looks ridiculous. I wear sunglasses because it’s bright on the water, and that’s that. I boated yesterday as well, and the lake looked to me as it would look during any summer weekend. But it’s May, so it was better than July, because in July we expect it and in May we’re thankful for it. The lakefront is buzzing with construction, and in coming weeks I’ll be outlining the new builds on the lake, with photos to show you what you’re missing.
The bridge in Fontana is open, so the painful 9 month project is finally, mercifully, finished. It was a terrible inconvenience, as you’re likely well aware, and so now it’s open and life is better and everyone is happier. This week brings some big meetings for me, with some exciting new ideas on the horizon. We’ll see how it all plays out, but for now, I’m going to go back to pouring over my magazine to find the errors. There’s no telling what I might win if I find them all.
When I first hatched this idea to write and print a self aggrandizing magazine, I ran the concept past my father. I told him what I’d do, and as he sat in his chair watching the news in the distance, I could tell that he didn’t get it. When he said, I don’t get it, I was certain it was a good idea. Later, I told a friend of the idea. This wasn’t an old friend, but a new friend, which was good, because an old friend might find cause to support a new idea purely out of kindness. The new friend asked what would be in the magazine. Stories that I’ve written, I replied. He laughed and mocked, which is likely what I would have done if someone told me the same. Still, I printed that first magazine that was more like a pamphlet, and seven years later, I’m about to print that magazine again.
Much like this blog, the magazine has become a blessing and a burden. The magazine helps me, it helps the properties I represent, and it helps the area. It showcases the best of what we have to offer, and without any other market allegiances vying for attention, I’m able to produce a Lake Geneva magazine focused solely on Lake Geneva. There is no other magazine in the market that does what my magazine does. Yes, that’s congratulatory, but when you work in an office by yourself, self congratulation is a necessary action. The magazine is also a burden, because when you have 84 pages to fill and no one to help fill them, it becomes a task of herculean proportions. Soon, though, the magazine will be complete and then it will print and then I’ll hand it out and only then will I find out just how many accidental grammatical and spelling errors fill the pages. Somewhere, just somewhere, like finding Waldo in a clouded picture, you’ll find where I’ve written THE when I had intended to write THIS. Proof reading only works when your brain doesn’t automatically fix read mistakes.
The magazine, as of this morning, is nearly complete. Bruce Thompson has elevated the photo game, an example of his fine work is below. There are last minute photos to add, on account of too many winter listings and an intense desire to leave wintery things out of a summer magazine. There are still ads to finish and at least one ad to sell. By the way, do you know anyone that might want to buy an ad from me? @Properties and Keefe aren’t allowed and neither are bowling alleys in Burlington, or theaters in Whitewater. Speaking of other magazines and promotional bits, stock photography of Maine and of sandy Lake Superior beaches have no place in my glossy. But everything else might be fair game at this point. The cover of the new issue is above, and yes, it looks like the other covers. That’s sort of the point. No one has ever picked up a copy of Gray’s Sporting Journal and bemoaned the cover looking similar to the last. For sellers, there might be one spot open to have your home featured in this new issue, alongside some of the most beautiful and impressive properties to ever hit the market here. If you want to have your Lake Geneva home positioned near other Lake Geneva homes, my magazine is your only option. Other magazines feature Lake Geneva next to Lauderdale, which leads me to ask the next obvious question. Lauderdale who?
But the magazine hasn’t just been important for me and for the market, it’s been important for other magazines, too. For instance, did you catch my story in last year’s issue about Morel hunting? If you missed it, no matter, because another Lake Geneva real estate magazine just ran a similar story. If you miss something in my 2016 magazine, don’t worry, because if you wait long enough you just might find the same article, minus the good parts, in another local glossy. For now, a sample of the new issue, and a promise that I’ll do my best to make it a terrific issue. Look for it by Memorial Day Weekend on newsstands around Lake Geneva or wherever cool things are found.