Now that was a weekend. Sure, we were forced to sweat through the first few days to get to the last few days, but what sort of people are we? Are we soft, like our southern counterparts? Or are we shook, like our western friends? Are we blue blooded like our northeastern brethren? Are we high, like our mountain friends? No we are not. We are tough and resilient, and we know that a few days of sticky sweat isn’t so bad if we end up at the throne of summer perfection. In case you weren’t here, that’s what the latter part of the weekend was: perfection.
But in spite of this perfect spate of weather, and in spite of the way those waves lap and the summer sun warms, there are realities to embrace. The summer, sadly, is racing by. June, we can now safely admit, was a garbage month. What a terrible thing, June was. I’m generally quite strong, and as you know from my posts, my weather related malaise was heavy and dark. I nearly succumbed to the low pressure. Since June was terrible and July started in the sauna, summer might feel like it just started, but it pains me to remind you that it is well underway. I know this. You know it. Sellers of vacation homes? They know it, too.
While our market features all-year productivity, we still have seasons of particular activity. Summer is one of those seasons, obviously. Sellers who own properties that have endured some length of market exposure are aware that a summer buyer is more common than a winter buyer, and that’s why this is the season of price reductions. Spring sales are over. Summer sales are here. But fall sales are around the corner (sorry to write that) and it’s time to make an aged property more attractive.
I just reduced 246 Circle Parkway to $1.975MM. Pretend you’re in search of a lakefront with a dynamic lake view. Now pretend you’re not just looking for some regular lake view, but you want something amazing. You want to be in Eze, overlooking the Riviera, but you aren’t in France and instead you’re in the Midwest. But that view, man, that’s all you want. Now stop pretending and come to Circle Parkway. It’s the view of a lifetime. Of the century. The view that makes other views wonder what they did wrong. If I can reduce that price to be sub $2MM for 92 feet of frontage and that world class view, then imagine what other sellers are considering.
New inventory will come to market this month. It will. That new inventory will be priced accordingly. But today is about the aged inventory, and it’s about the price reductions. If you’re upset with the inventory choices and the prices, it’s time to reengage. And if you’re going to do that, why not work with the market leader? Why not work with the guy who knows that not every property is a good idea? Why not work with the guy who doesn’t want you to make a market mistake? If you want to be talked into something, work with anyone. But if you want to be talked out of a bad idea, work with me.