Deadlines

I think about the days when I won’t write on this blog. I think about how admitting that is to somehow run afoul of the unwritten rules of a real estate professional. I cringe at the word professional. Cringing at the word is also running afoul of those unwritten rules, though I’ll bet they are written somewhere. New agent materials, written. Trade magazines, written. Written by people who tell you what to do and how to be successful. Wear a crisp shirt. Don’t be yourself. Don’t talk about safe neighborhoods and whatever you do, don’t say anything that might be construed as being somehow offensive.  Don’t tell people that you fished Delavan Lake yesterday and you were, for the first time in more than a week, happy to have a cold.  Um, Dad, what’s that horrible smell?  I don’t know son, I have a cold.  I think it’s the lake. See, don’t say anything offensive, and don’t let your hair be messy and don’t ever talk about how you look forward to the day when you don’t sell real estate.

I think about those days in the future, and I think I’ll try to write stories or articles or blog posts or something, and with the meager scratch I’ll earn I’ll just live on that. I’ve written for some magazines already, and it doesn’t seem that hard. Just sit here, think about something not related to real estate, and write it. Then, send the written thing in to the magazine and have them brutally reject your written thing, and you.  I sent a bit into Gray’s Sporting Journal once. I received the courtesy of a rejection email, and it stung. But I’m a glutton for things that sting, (see, Real Estate Profession), and so I emailed back. I asked what about the piece was wrong. Was it the topic or the style or the fact that I always put periods inside the quotation marks?  I was expecting a blistering critique, a sharp dagger to slice through my dreams. I braced myself for the reply.

The writing is not up to the Gray’s Sporting Journal standard. 

That’s all he said. He didn’t thank me for my thoughtful question. He didn’t even soften the edges.  He didn’t say one thing was wrong, he said it was all wrong. And so I’m happy to write for the Drake Magazine (pick one up at your favorite bookstore), where they let me write about fishing with my wife (I hate it), and fishing with friends (hate that, too), and they let me make fun of Iowa. See, when it comes to real estate, Michigan is the one who deserves my ire.  I never wanted to hate Michigan, but any state that produces a commercial aimed at romanticizing Escanaba is a state that has earned my spite. In trout fishing, Iowa is the embarrassing one. Wisconsin has glorious trout streams. We have so many that you don’t dare try to count them without your favorite quant nearby to assist. But Iowa, they have streams stocked with silly trout that don’t spook when you cast your line over their heads. They have hatchery fish that are more likely to eat a Dog Food Emerger than a Pale Morning Dun. See, this is why I have to write for a fly fishing magazine, because you don’t even know what I’m talking about.

In January, the publisher of that magazine emailed me with an assignment. An assignment. I’ve never had one since high school English, and those were assignments I could cheat on (the internet wasn’t available yet, but Cliff Notes were). This assignment was different, and I’d be getting paid for it, and so I had to focus.  I was to write about the early season opener in Wisconsin, which again, is meaningless to you if you’re not interested in fly fishing. But the early season opener is a big deal, and this year it was earlier than in every year that has come prior. This winter, Wisconsin anglers could fish for trout, so long as they released them. I gladly accepted the assignment, which was due by March 1st. I had more than a month to write this piece, and it only needed to be 800 words or so. Cinch. My career was blossoming.

And then the month of February passed, and my assignment went as most of my prior assignments. Unfulfilled. I couldn’t write. I sat at this desk, stared at this screen, typed words on this tiny keyboard, but a story never materialized. The month was a failure because the deadline only reinforced my writer’s cramp. I couldn’t think of anything, and when I did think of something, I wrote it and quickly realized it was the wrong thing. I stared at my office fireplace, hoping the flames would give me inspiration. They didn’t. I watched a fly fishing video or two on that office TV, hoping something would kindle in me an angle. It didn’t. I fished once that month, hoping that the snowy solitude would show me the way.  The fish ate my fly, and snow felt right under my boots, but I had no angle. The deadline was looming.

And I had nothing. But when the deadline was just a day or two away, an idea. I hurriedly plunked it down, read it once, fixed a few words and eliminated a few commas (I do love the comma), and sent it in. I waited for the reaction of the editor. Would he know that I had written this in haste, because the deadline was so near? Or would he reject it because it was, in the words of Gray’s, not up to the standard? When his email arrived in my inbox, it took me a few minutes to open it. I didn’t know if I could stand the rejection, the humiliation. I didn’t want to fail at my first assignment in the field.   If I flunk my first test, how would I someday retire early to while away my days on a Geneva plying sailboat or in those cold clear Wisconsin streams?

He said the angle was different, the tone not what he expected, the outcome unpredictable. But then he said he liked it, and looked forward to running it in the Spring issue. And with that, a deadline made. A dream intact. But the deadline almost paralyzed me, and I nearly missed the prize. You might not realize it, but you have a deadline, too, and it’s rapidly approaching. It’s Memorial Day Weekend 2016, the weekend that should be your launching point for your first Lake Geneva based summer. You see the gray of today, you see the possible snow of tomorrow, you see the calendar and you think you have time. But you don’t. You’re as me, pressing your luck, not willing to do the work required to obtain the reward.  You have 55 days to get this right, now don’t blow it.

 

About the Author

I'm David Curry. I write this blog to educate and entertain those who subscribe to the theory that Lake Geneva, Wisconsin is indeed the center of the real estate universe. When I started selling real estate 27 years ago I did so of a desire to one day dominate the activity in the Lake Geneva vacation home market. With over $800,000,000 in sales since January of 2010, that goal is within reach. If I can help you with your Lake Geneva real estate needs, please consider me at your service. Thanks for reading.

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