More than fifty years ago, in a suburb of Chicago, a member of the Rosati family opened a pizzeria. Years later, a franchise model was born, and Rosati’s Pizza expanded throughout Illinois, the Midwest, and beyond. Today, there are nearly 200 Rosati’s locations. But that doesn’t concern me, because I didn’t even want to eat lunch at Rosati’s yesterday. Oak Fire was my aim, but Oak Fire’s website said they were open, their menu placard outside the restaurant said they were open, the guy inside walking around seemed to indicate that they might be open, but the door was locked. Improvise, adapt, overcome.
I thought of two or three other pizza places after Oak Fire and before Rosati’s, but those places would only open later in the day for dinner service. Pizza, it seems, is seen as a dinner item, which is silly. With the history of my day in place and the history of Rosati’s understood, I pulled into the parking lot and met a friend for lunch.
I had never darkened the door of Rosati’s. Not this one, not any one. The Lake Geneva location is adjacent the Sherwin Williams paint store, just a bit West of the Highway 120/50 intersection, behind the Taco Bell. The location is not ideal, but it works. The interior of the restaurant is decorated like the basement rec room of a Schaumburg tudor in 1996. Chicago Bears and Bulls memorabilia, along with a few token Packers pieces covered the walls. A life size cutout of Michael Jordan and another of a younger Brett Favre kept watch over the dining room.
Don’t confuse Rosati’s with a normal sit-down establishment. This is a fast food restaurant. The tables are covered in wood grain formica. The chairs are the sort you’d stack tall after a church service. There’s nothing here memorable, nothing that sets any sort of mood. This is a place for eating. At 12:30 pm on a Tuesday there were a scant few tables occupied when I walked up to the counter to place my order.
The large cheese pizza was 16 inches, the same size as the large at The Next Door Pub. The menu said the pizza was $16.99. The special, scribbled on a dry-erase board near the entrance, said that a Tuesday large cheese + 1 topping pizza was just $13.99. Their version of “supreme” is called Super Supreme and features opinions, peppers, mushrooms, sausage, pepperoni, and black olives. I ordered the pizza half cheese, half super supreme, minus the black olives because those are disgusting no matter what anyone says. The order-taker struggled with my order.
The way I saw it, she had a few different options for my bill. She could consider my order as the cheese special at $13.99 and add on a fee for the half that was super supreme. Or she could charge me $16.99 and add a charge for the super supreme half. Or she could charge me for the super supreme, and that would be that. The latter option seemed the wrong one, but that’s what she chose. I paid $21.49 for a Super Supreme that was half cheese. I was wounded. But I paid the tab, tipped her for her self-inflicted trouble, and sat down at a table near Brett Favre. It was 12:36.
Then I waited. And waited. And waited. I thought the wait was too long, especially for a chain restaurant that should, at this late date in their business history, have the art of quick pizza making well refined. I also thought of how I received the Next Door Pub pizza quickly, and that turned out to be fatal speed, so I waited. Thirty minutes after I ordered, the pizza was brought to the table. It was large, greasy, well browned, and cut tavern style. It looked pretty good.
And it was pretty good. The sauce wasn’t super sweet but it had nice flavor, the cheese was ample and spotted with browning from the hot oven, the crust crunchy, at least at first. The crust was thin, but it wasn’t particularly good. There was a school cafeteria vibe with the crust. It didn’t flop as terribly as the Next Door Pub rare crust, but that’s a low hurdle to clear. Toppings were applied with a heavy hand, and the cheese was thick, but not so much that it was a burden. It was good because I was hungry, but was it something unique, something worthy of praise? No, it wasn’t. Still, we ate the pizza and were satisfied.
Will I go to Rosati’s again for pizza? No, I won’t. The pizza was fine. But we’re not trying to find fine. We do fine really well here. We’re looking for outstanding. Rare. We’re searching for a winner, and in a crowd full of pizza, Rosati’s doesn’t deserve any special consideration.
240 Edwards Boulevard, Lake Geneva
$21.49 for a half cheese/half super supreme thin crust pizza (note: there are several styles of pizza available here- deep dish, double crust, etc)