marketing

Gimmick Central

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There are several ways in which I’m aware of my age. For starters, when I play tennis on a Monday I’m still sore on a Wednesday. That’s not entirely unique, … Read more

World Wide Web

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In 1995 I owned a Saab 900. It was gunmetal gray, but it wasn’t a Turbo, so I operated as though those two conditions canceled each other out. I owned … Read more

Sail Lake Geneva Wisconsin

Chicago

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One of the reasons I’m bad at this business is that I tend to give people too much credit. I can’t market gimmicks. I’m incapable. Stop in to my open … Read more

Lake Geneva Data

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It bothers me that I so fondly look back at years that have only recently passed. When the market was scary and difficult, I enjoyed leafing through the local Realtor’s … Read more