In the business of real estate, there is a tremendous emphasis on the broker. The brand. The website and the signs. But at the same time, once an agent experiences some level of success, the point of focus shifts to the agent. The agent builds her own website. Her own logo. There was an infamous example of this in our market not too many years ago. Once success is found, the agent tries desperately to disassociate with the brokerage in order to build her own individual following, separate and unconnected to the brokerage. This is the battle in the business of real estate, and if there is one thing we know from the recent advent of brokerages sashaying around the globe as “tech companies” it’s that agents are still the most important part of any brokerage.
With this in mind, consider the following graph. This little animation represents the top Lake Geneva lakefront volume per top selling agent at each brokerage since 2010. You’ve heard a lot about agent production, so much so that it might not be clear which agent sells the most on the lakefront. This chart should help clear that up. Buying or selling on the lakefront? I’m here to help.