When you’re a Realtor, you’re supposed to want to do everything you can to sell anything you can. You’re supposed to pay attention to every segment within your market, to the goings on in the rental world, to the commercial things, to vacant land and to that cute bungalow in town. The one near the school. Realtors are told to be experts. In the next breath, they’re told to be always available, always present, always here for whomever it is that requires service. This is all a terrible mistake, and not coincidentally, this desire to do all things is the reason that most agents can’t achieve success.
Now, take this guy on the other hand. I don’t really want to do any business that isn’t the sort of business I want. If you own a wonderful apartment building in Elkhorn, I’m super happy for you. But I don’t know enough about the rental market in Elkhorn and the desired returns of that particular investor community, so I can’t (and won’t) successfully work with you. I’m not a commercial guy. In the same way, I don’t know anything about the single family housing market in Darien. I heard it’s okay. Taxes are high. That’s all I know, and as such, you wouldn’t be doing yourself any favor if you were to wish for my services in Darien.
The benefit of this narrow focus is as obvious as the detriment. I am not all things to all markets. I’m all things to one market. That’s my goal, and that’s my life, and I’ve made a decent little living serving only one master. But today isn’t about me, no matter how well I’ve done so far to leave you with that impression. Today is about the broad Walworth County market. Today isn’t about Lake Geneva, it’s about everywhere else. The markets in these other areas are thriving. Absolutely, positively, thriving.
Want to buy a little cottage on Cherry Street in Williams Bay for less than $200k? So did someone else. The house is pending. Want to buy a vinyl ranch in Lakewood Trails? Yeah, so does everyone else. Feel like a little starter house in Delavan for $69k? Too late. It sold. How’s about a late 80s raised ranch, complete with some sort of brown brick and a mismatched brown roof? Pending. Delavan is doing well, except on the lakefront, where there appears to be just one home pending sale today. Earlier, I meant to say everywhere is going fantastic, except Delavan Lake.
Want to find a reasonably decent house on 3-5 acres in the country somewhere? Nowhere in particular, just somewhere around here-ish? Ideally under $400k. Good luck! Those homes are selling at a feverish pace, and inventory is low. Darien has 14 homes available, five are under contract. Elkhorn has 34 homes for sale. 18 of those are under contract. Nine others are pending sale. That’s absolutely remarkable if you think about it. Amazing, really. Well done, sub-$250k buyer. You’re buying, and you’re smart.
Why is the primary market here doing so well? It’s thriving today because the prices are still modest, still reasonable, still affordable. The interest rates are low but rising, and this market is super sensitive to rates, and to the threat of increased monthly costs. The primary market is performing well, but over $350k that strength dries up. Consider the city of Lake Geneva, where 40 homes are available today. Of those 40, 25 are priced under $350k. Of those 25, ten are under contract. Another four are pending. Over $350k? Not a single under contract or pending sale.
And all of that makes solid sense. The primary housing market is driven by those people who work here, and most of the jobs in a resort market are the sorts of jobs that can support home ownership on a modest level. A nice Walworth County job can buy a $275k colonial on a lot that was home to corn not so long ago, but most Walworth County jobs cannot support purchases over $350k. But this isn’t about jobs and it isn’t about interest rates and it isn’t about me. It’s just about the primary housing market, and today I tip my hat to a vibrant market segment that I have absolutely nothing to do with.