When I first hatched this idea to write and print a self aggrandizing magazine, I ran the concept past my father. I told him what I’d do, and as he sat in his chair watching the news in the distance, I could tell that he didn’t get it. When he said, I don’t get it, I was certain it was a good idea. Later, I told a friend of the idea. This wasn’t an old friend, but a new friend, which was good, because an old friend might find cause to support a new idea purely out of kindness. The new friend asked what would be in the magazine. Stories that I’ve written, I replied. He laughed and mocked, which is likely what I would have done if someone told me the same. Still, I printed that first magazine that was more like a pamphlet, and seven years later, I’m about to print that magazine again.
Much like this blog, the magazine has become a blessing and a burden. The magazine helps me, it helps the properties I represent, and it helps the area. It showcases the best of what we have to offer, and without any other market allegiances vying for attention, I’m able to produce a Lake Geneva magazine focused solely on Lake Geneva. There is no other magazine in the market that does what my magazine does. Yes, that’s congratulatory, but when you work in an office by yourself, self congratulation is a necessary action. The magazine is also a burden, because when you have 84 pages to fill and no one to help fill them, it becomes a task of herculean proportions. Soon, though, the magazine will be complete and then it will print and then I’ll hand it out and only then will I find out just how many accidental grammatical and spelling errors fill the pages. Somewhere, just somewhere, like finding Waldo in a clouded picture, you’ll find where I’ve written THE when I had intended to write THIS. Proof reading only works when your brain doesn’t automatically fix read mistakes.
The magazine, as of this morning, is nearly complete. Bruce Thompson has elevated the photo game, an example of his fine work is below. There are last minute photos to add, on account of too many winter listings and an intense desire to leave wintery things out of a summer magazine. There are still ads to finish and at least one ad to sell. By the way, do you know anyone that might want to buy an ad from me? @Properties and Keefe aren’t allowed and neither are bowling alleys in Burlington, or theaters in Whitewater. Speaking of other magazines and promotional bits, stock photography of Maine and of sandy Lake Superior beaches have no place in my glossy. But everything else might be fair game at this point. The cover of the new issue is above, and yes, it looks like the other covers. That’s sort of the point. No one has ever picked up a copy of Gray’s Sporting Journal and bemoaned the cover looking similar to the last. For sellers, there might be one spot open to have your home featured in this new issue, alongside some of the most beautiful and impressive properties to ever hit the market here. If you want to have your Lake Geneva home positioned near other Lake Geneva homes, my magazine is your only option. Other magazines feature Lake Geneva next to Lauderdale, which leads me to ask the next obvious question. Lauderdale who?
But the magazine hasn’t just been important for me and for the market, it’s been important for other magazines, too. For instance, did you catch my story in last year’s issue about Morel hunting? If you missed it, no matter, because another Lake Geneva real estate magazine just ran a similar story. If you miss something in my 2016 magazine, don’t worry, because if you wait long enough you just might find the same article, minus the good parts, in another local glossy. For now, a sample of the new issue, and a promise that I’ll do my best to make it a terrific issue. Look for it by Memorial Day Weekend on newsstands around Lake Geneva or wherever cool things are found.