Street Signs

My oldest friend had a birthday yesterday. He’s not old, he’s my age, but it was his birthday and he is the person who has been my friend longer than any of my other friends, so he’s my oldest friend. We will generally fish on our birthdays, either on the exact day or near the day, but yesterday was a day that neither of us could fish, and so I invited him to lunch. You pick the place, I said, in a generous birthday tone. When he said that we should meet at Manny’s Snack Shack in Twin Lakes, it was too late for me to renege. I had already made it sound like I was available, and though I tried to get him to meet me in Lake Geneva, on this side of that county line, he refused. Manny’s it was.

You’d probably be surprised at how many local agents, Experts, they’d say, have trouble finding their way around Lake Geneva. I’ve had agents who proclaim themselves to be Top, and other things, get lost en route from one place they should know to another place they should know. I don’t get lost at Lake Geneva, because Lake Geneva is in my blood and how can one divorce himself from his own DNA? But as I mentioned on Monday, I am not an expert in all things, though if you saw me throw an axe into a chunk of wood you’d be forgiven for assuming that I was. Twin Lakes is an area near here, but so far away. So I relied on my GPS and set the location. I would drive to the Twin Lakes, which lake of the two I was uncertain.

The route from here to there is not that difficult. I drove East on Highway 50, and when my car told me to, I turned to the south. This was an unnatural turn, one that I only typically make in order to perform a U-turn. The road was unimportant, but it was something like 386000RTW50th Street. I paid little attention, because soon I was to turn on 99820th Avenue 4, before veering slight right onto EWP County Highway. I stayed on that Highway for a bit, then took a sharp right followed by a sharp left. I was leaving the corn fields and arriving into a town. I saw a lake ahead, and while I knew I was on 3860000RTW50th Avenue, the sign ahead beckoned me. Lake Avenue, it said.

Now, if I had just fallen off the turnip truck and I saw this Lake Avenue sign, I might have been convinced. But I am not so green that I can’t see a 386000RTW50th Street when I see one, and while Lake street urged me to consider that it was indeed Lake Street, I knew better. This was a county road, with a hugely long and uninteresting name, masked under the guise of a more friendly vacation home street name. I sat and ate with my friend, and while everyone else thought they were dining near a lake on Lake Street, I sat and wondered how they could be so gullible. At one point I almost stood and asked the patrons to consider their mistake, to understand that they were not dining casually on Lake, but instead they were lined up on 386000RTW50th Street and no one could ever enjoy such a setting. I imagined the name wasn’t Manny’s but Lake Street Diner. How the people would love that name, and they’d eat there in their flip flops and they’d feel at one with the area, at one with the lake, at one with that street. But 386000RTW50th Diner would have gone bankrupt years ago.

Having eaten enough food to last for days, I drove back, following those confusing directions posted on my car’s display. When I made it back to Lake Geneva, I noticed my surroundings, and the things that we’ve named our routes. Wrigley Drive. Basswood. Snake. Folly and Bonnie Brae. Constance and North Lakeshore. Linden and Glenwood. Ara Glen and Hollybush. These aren’t masked highways at all, these are pure street names, vacation home names, and they provided me with great relief after the journey I had just endured.

I’ve thought often about buying some land in the country, far from here where I might fly fish once in a while. I look for this land somewhat often, and when something pops onto my MLS screen I judge it before clicking on the pictures. I see a street name “HIGHWAY NN”, and I know I can’t buy it. I see COUNTY LINE S and shake my head, that can’t be for me. I can’t buy on such a road when I know that roads like OAKSTAAD and LOVAAS RIDGE exist. How could I tell my friends to go to my house, the one at 39W50RT COUNTY HIGHWAY NN? I want to tell them to take that highway for a bit, when veer right onto HORNBY HOLLOW. I could live in a Hollow, just not on a highway.

Last week, a closing in Lake Como. The property was nice, the price fine, the market something other than what I know. But the street name was interesting, and it further makes my point. Street names matter. The latest Como sale was on URANUS Street. Maybe it’s a road, I don’t know. It doesn’t matter. If you’re ready for a lake house, I’ll be over here, at 57 West Geneva Street, which sounds so much better than all of the alternatives.

About the Author

I'm David Curry. I write this blog to educate and entertain those who subscribe to the theory that Lake Geneva, Wisconsin is indeed the center of the real estate universe. When I started selling real estate 27 years ago I did so of a desire to one day dominate the activity in the Lake Geneva vacation home market. With over $800,000,000 in sales since January of 2010, that goal is within reach. If I can help you with your Lake Geneva real estate needs, please consider me at your service. Thanks for reading.

Leave a Comment